Head of Marketing

Job No: Berry3052
Location: Richmond

  • Excellent opportunity to lead, coach and drive the brand and positioning of a reputable organisation
  • A role that allows you to be innovative and inspiring
  • Full time, permanent position based centrally in Richmond

For over 140 years, Berry Street has adapted to a changing world, and we will continue to adapt to achieve our purpose. We believe children, young people and families should be safe, thriving and hopeful. Our Vision for 2022: Together we will courageously change lives and reimagine service systems. We look forward to working with children, young people, families, carers, staff and partners to achieve this vision.

About the role:

The Head of Marketing will develop, lead and implement an audience-informed marketing strategy to help Berry Street achieve its goals around awareness, engagement and income generation.

In order to achieve the goals in our Strategic Plan 2019-2022, this role will drive further brand awareness and engagement through developing new offers and transforming the way we attract and engage with supporters, with a particular focus on digital innovation.

Leading a professional and productive team of six, the Head of Marketing will work closely and collaboratively with many internal stakeholders to enable the achievement of our ambitious goals around fundraising, business development, foster care recruitment and public policy and advocacy.

About you:

The successful applicant will be an inspiring leader with a highly collaborative approach and a deep understanding of digital, brand and content. You will have the ability to create and communicate a clear and compelling vision that will increase Berry Street’s brand awareness and enhance our engagement with key target audiences.

You will also bring:

  • High level project management skills and proven success delivering campaigns from beginning to end
  • Proven experience in a comparable Senior Leadership position, ideally within a large and complex organisation
  • Demonstrated experience delivering successful revenue generating activities
  • Experience in managing and leading teams, providing support and guidance;
  • Ability to work collaboratively and respectfully across a wide range of people;
  • Excellent time management and the ability to manage a high workload, deadlines and many competing tasks.

Experience in a not-for-profit or community organisation would be highly desirable

This role requires a relevant qualification in Marketing or Business. Staff must hold a valid WWCC and current driver’s license at all times and undergo a Criminal Records Check prior to employment. Subsequently, staff must report any criminal charges or court appearances.

What Berry Street can offer you:

  • A competitive remuneration package that includes generous tax benefits
  • The opportunity to shape this stimulating role in a large and complex organisation
  • Personal satisfaction working for an organisation that is committed to child safety and wellbeing
  • A chance to work for an organisation that genuinely cares about you

For further information about this role, please refer to the position description.


All queries and applications are to be made directly to our external recruitment partner. Peter Bowen, Managing Partner at deliberatepractice can be contacted on 03 9008 5841 or peter.bowen@deliberatepractice.com.au

Applications including resume, cover letter and statement addressing the key selection criteria to be submitted directly to Peter by 11pm 22nd February 2019

To download the Position Description, please click here

To download the Key Selection Criteria, please click here


Berry Street is committed to being a child safe, child friendly and child empowering organisation. In everything we do we seek to protect children. We are committed to the cultural safety of Aboriginal and Torres Strait Islander children; children from culturally and/or linguistically diverse backgrounds; children with a disability; children who identify with a sexual and or gender minority identity. We aim to ensure every individual is treated with dignity and respect regardless of their cultural background, ability, ethnicity, gender identity, sexual orientation, spirituality or religion.

Comprehensive reference and background checking will be undertaken, including a Working with Children Check and police check. Aboriginal people; people from culturally and/or linguistically diverse backgrounds and people with a disability are encouraged to apply.

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